ISA Marketing & Sales Summit announces free webcasts
The 4th Annual ISA Marketing and Sales Summit announces that it will make several of its sessions available for free via web meeting. Attendance requires registration using the following widgets and...
View ArticleHow ISA Sections Can Leverage Social Media & Internet Technologies
I’ll be giving this presentation at the ISA Fall Leaders’ Meeting on Sunday, 4-Oct, 2009. The presentation is loaded on Slideshare and can be viewed in context below, full screen, or downloaded. The...
View ArticleBe Respectful in Our Marketing
Let’s talk about email. This has been a controversial subject for many years and for several reasons. Members (rightfully) complain that ISA sends too many emails. ISA (rightfully) responds that it is...
View ArticleMembers as Content Providers
Note: This post is part 3 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.” Content is the fuel for this new paradigm’s engine. A wide variety of interesting, thought...
View ArticleBuild an Army Using the Long Tail
Making membership free will not, in and of itself, build an effective army. First, they must be recruited. This is where the long tail comes into play. Next, they must be equipped with the latest...
View ArticleSell Scarcity, Give Away Abundance
Note: This post is part 1 of 4 in a series of posts. The parent article is “ISA: One Member’s Vision.” Many thanks to Jim Pinto for bringing this into focus for me with his recent InTech article, “Sell...
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ISA: One Member’s Vision
Thinking about ways to expand and improve the Society The ISA (International Society of Automation) is facing a challenging time. As I prepare to attend the Fall Leaders’ Meeting and ISA Expo in a few...
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Institutions: What’s the Worst That Could Happen?
There are man interesting discussions happening right now concerning the International Society of Automation (ISA) and its current travails with regard to its membership, publications, and exposition....
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How Standards Proliferate
I thought I would take a momentary break from the inbound marketing content and post something from my engineering roots – standards. I’m heavily involved with the International Society of Automation...
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